PPT enables participating video retailers to have new release movies delivered right to their store for a low, one-time cost. Typically $0.00 to $1.50.
Movie rental revenue is shared between the retailer and the studio or supplier that distributed the movie.
After 28 to 31 days, retailers can begin selling units as "Previously-Viewed" inventory. PPT retailers are able to significantly grow their P.V. revenue.
Once the 182-day lease term has concluded, retailers can either buy the remaining units at a fraction of the retail cost or return them.
Under the PPT arrangement, retailers can expect to pay between $8 and $12 total per unit.